NEW SHADE

EYES UP

Creamy Kajal Longwear Liner

  • SHOP ROSE BRONZE

NEW SHADE

EYES UP

Creamy Kajal Longwear Liner

  • SHOP ROSE BRONZE

AWARD WINNING FORMULAS

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Clinical Results:Eyes Up
24 HOUR WATERPROOF SMUDGE-PROOF TRANSFER-PROOF
100%
users would recommend to a friend
100%
users thought it applied easily to create multiple looks
94%
users say this performs better than their current liner
91%
users say this is the best eyeliner they’ve ever tried
*Clinical evaluation & consumer survey taken of 30 female volunteers, all with sensitive eyes, after 2 weeks of daily use
Eyes Up AfterAFTER
Eyes Up BeforeBEFORE
Clinical Results:Face Flex
12 hour crease-proof, fade-proof wear
100%
users said it works well with other products
95%
users said it hides and blurs imperfections
90%
users saw effective coverage of dark circles and blemishes
*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.
Shade 6.0 afterAFTER
Shade 6.0 BeforeBEFORE
Clinical Results:No Further Questions
4+ hours hydration with one application
45%
45% instant increase in lip volume (without the tingle)
100%
of users loved the texture and comfort
13%
increase in baseline lip volume after 4 weeks
95%
95% felt lips were soft, hydrated and moisturized
*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.
No Further AfterAFTER
No Further BeforeBEFORE
Clinical Results:Moisture Source
24 HOUR HYDRATION WITH ONE APPLICATION
45%
increase in baseline hydration levels in 4 weeks
16%
improvement in skin uniformity and brightness in 4 weeks
24%
improvement in skin firmness and elasticity in 8 weeks
22%
reduction in skin sensitivity in 8 weeks
*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.
Moisture afterAFTER
Moisture beforeBEFORE
Clinical Results:Back of The Cab
12 hours of fade-proof wear
75%
users reported the look of lash extensions
75%
users said it was buildable with instant volume
70%
users said lashes felt soft and conditioned
*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.
Back of the Cab afterAFTER
Back of the Cab beforeBEFORE
Clinical Results:Firm Offer
24 HOUR HYDRATION WITH ONE APPLICATION
-9.5%
reduction in the appearance of dark circles after 8 weeks
-11.6%
reduction in the appearance of periorbital wrinkles after 8 weeks
94%
users felt it instantly nourishes skin
94%
users would recommend to friends
*Clinical evaluation and consumer survey of 33 volunteers, including 40 to 66 years of age, in an 8 week study.
Firm Offer AfterAFTER
Firm Offer BeforeBEFORE
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Don't Wait Up

Did you think your eyeliner
days were behind you?

  • shop eyes up

Did you think your eyeliner
days were behind you?

  • shop eyes up

meet sarah, founder and ceo

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With more than 30 years of product development expertise, Sarah Creal formulates scientifically-advanced, clinically-tested, multi-use products with a focus on wear, repair, and moisturization.
read more
Three men outside wearing outerwear

FACE FLEX

★★★★★

Flexes with your every laugh or furrow–without creasing or fading for 12+ hours.

FACE FLEX

★★★★★

Flexes with your every laugh or furrow–without creasing or fading for 12+ hours.

Three men outside wearing outerwear