clinically proven beauty essentials

created for the higher needs of babes 40+

shop best sellers

clinically proven beauty essentials

created for the higher needs of babes 40+

shop best sellers

AWARD WINNING FORMULAS

NEW

EYES UP
CREAMY KAJAL LONGWEAR LINER

Fall Back In Love With Eyeliner

WATERPROOF. SMUDGE-PROOF. TRANSFER-PROOF. REAL-LIFE-PROOF.

SHOP 24-HOUR WEAR

NEW

EYES UP
CREAMY KAJAL LONGWEAR LINER

Fall Back In Love With Eyeliner

WATERPROOF. SMUDGE-PROOF. TRANSFER-PROOF. REAL-LIFE-PROOF.

SHOP 24-HOUR WEAR

NEW

new

EYES UP CREAMY KAJAL LONGWEAR LINER

Fall Back In Love with Eyeliner

SHOP EYES UP

new

EYES UP CREAMY KAJAL LONGWEAR LINER

Fall Back In Love with Eyeliner

SHOP EYES UP

BEST SELLER

FACE FLEX

★★★★★

Flexes with your every laugh or furrow–without creasing or fading for 12+ hours.

FIND YOUR SHADE MATCH

FACE FLEX

★★★★★

Flexes with your every laugh or furrow–without creasing or fading for 12+ hours.

FIND YOUR SHADE MATCH

CURATED SETS, EXCLUSIVE SAVINGS

Shop sets

SHOP GLOSS

Clinical Results: Eyes Up

24 HOUR WATERPROOF SMUDGE-PROOF TRANSFER-PROOF

100%

users would recommend to a friend

100%

users thought it applied easily to create multiple looks

94%

users say this performs better than their current liner

91%

users say this is the best eyeliner they’ve ever tried

Clinical evaluation & consumer survey taken of 30 female volunteers, all with sensitive eyes, after 2 weeks of daily use

Clinical Results: Face Flex Concealer

12-hour crease-proof, fade-proof wear

100%

users said it works well with other products

95%

users said it hides and blurs imperfections

90%

users saw effective coverage of dark circles and blemishes

*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.

Clinical Results: Moisture Source

24-hour hydration with one application

45%

increase in baseline hydration levels in 4 weeks

16%

improvement in skin uniformity and brightness in 4 weeks

24%

improvement in skin firmness and elasticity in 8 weeks

22%

reduction in skin sensitivity in 8 weeks

*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.

Clinical Results: Brilliant Repair Shield

Water-resistant up to 40 minutes

80%

average protection against blue light

98%

UV protection with SPF50 Broad Spectrum UVA/UVB

85%

reduction in impact from pollution-induced free radicals

boost in antioxidant activity from ingredient actives

*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.

Clinical Results: Firm Offer

24-hour hydration with one application

-9.5%

reduction in the appearance of dark circles after 8 weeks

-11.6%

reduction in the appearance of periorbital wrinkles after 8 weeks

94%

users felt it instantly nourishes skin

94%

users would recommend to friends

*Clinical measurements taken of 33 volunteers, 40 to 65 years of age, in an 8 week study.

the new age of luxury beauty

With more than 30 years of product development expertise, Sarah Creal formulates scientifically-advanced products with a focus on wear, repair, and moisturization.

sarah creal, founder & ceo

the new age of luxury beauty

With more than 30 years of product development expertise, Sarah Creal formulates scientifically-advanced products with a focus on wear, repair, and moisturization.

sarah creal, founder & ceo

meet sarah, founder and ceo

With more than 30 years of product development expertise, Sarah Creal formulates scientifically-advanced, clinically-tested, multi-use products with a focus on wear, repair, and moisturization.

clinically proven beauty essentials

clinically proven beauty essentials

created for the higher needs of babes 40+

created for the higher needs of babes 40+

clinically proven beauty essentials

clinically proven beauty essentials